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The meaning behind 12 Bit Soul:
When the concept of 12 Bit Soul comes to mind, many people immediately equate it with the Emu SP1200 sampling drum machine and other hardware from that era, evoking images of analog sound. While that may be true, it’s more of an organic approach to making music: taking the warmth of analog but showcasing its relevance in the digital age. 12 Bit Soul exemplifies the concept of music production by keeping one foot firmly rooted in the past while simultaneously looking towards the future. Time is of no consequence as long as quality is at the forefront of every endeavor, thus the ethos of 12 Bit Soul.
DJ Premier:
When Q-Tip rapped “skilled in the ways of the ol’ boom bap,” he wasn’t specifically referring to DJ Premier, but he could have considering no other producer has carried the torch for as long and as consistently. Few boardsmiths in any genre of music can claim the influence that DJ Premier continues to exert. Comfortable in the craft, embracing changes in technology, Preemo embodies the past and present -elements that make 12 Bit Soul special. Whether it’s the MPC60 or the latest incarnation in the famed Akai product line, DJ Premier remains…timeless.